Ware of the Dog

Dog accessories, but make it fashion.

Ware of the Dog is a New Yorkbased line of luxury dog accessories created by Jackie Rosenthal, inspired by the graphic punch of Beware of the Dog signs seen all over the city. The signature safety orange shows up as a wink, not a warning, giving each piece a sense of humor alongside its clean, design-forward construction. The brand pulls cues from the fashion world, playing with color, stitching, and materials in ways that feel bold but intentional. Made in collaboration with artists and craftspeople, these are accessories that treat dogs like part of the look, not an afterthought.